Yahoo to Upgrade its Content Management System
Content management system technology is growing by leaps and bounds in all industries. As more organizations need an efficient method of organizing, searching for and retrieving data, the technology advances. Unfortunately, Yahoo is slowly becoming more removed due to its archaic system which has been compared to “two arthritic camels trying to mate in a pool of quicksand.” As a result, the company is overhauling their entire system.
A Tremendous Scale Upgrade
Yahoo recently announced its plans to implement a full scale upgrade to its content management system to remain competitive in the marketplace. The main focus of the upgrade will be the software writers use to publish blog posts, videos and articles. Of course the content writers and producers for Yahoo couldn’t be happier with this decision and are excited for implementation.
The Challenges of an Old System
Since the content writers and creators use this system to output interesting tidbits of information each day, they experience the challenges a slow-outdated content management system produces on a daily basis. One writer was quoted as saying (with regards to the content management system) that it is “a clunky HTML labyrinth.”
Keeping up with the Competition
With competitors like Google and Bing, to remain a major player in the competitive market of news and advertisements, the company must constantly be on top of new technology to improve the output of their writers and content creators.
Proprietary Systems
With so many content management systems available on the market, it is unlikely Yahoo will select a basic commercial product. Instead, the system will likely be proprietary so they are able to customize all features that improve the efficiency and productivity of writers and content creators. Therefore, blog posts will be available quicker and more bells and whistles will be added to make the content look much better.
Yahoo Information
Founded in February 1994 and incorporated on March 1st, 1995, Yahoo is an American corporation that provides various Internet services across the globe which include advertising, communication, content, co-branded internet services, e-commerce, mobile services, personal information storage and small business.
The implementation of a new content management system to the Yahoo platform will significantly improve the company as a whole, especially in the content department. It appears as if Yahoo’s old publishing system will not be missed and the new system is motivating writers at the company.
