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Posts Tagged ‘seo’

Seo Friendly Links with mod_rewrite

March 31st, 2011 No comments

mod rewrite seo friendly links

Apache’s mod_rewrite module solves several typical Search Engine Optimization (SEO) problems. It is a module which provides a powerful way to do sophisticated url manipulations. Not only can mod rewrite be used to avoid duplicate content, redirect moved urls or non existing inbound links, and create search engine friendly urls. It can also be used for to gain higher PageRank and search engines rankings, get your web site indexed by the search engines, and receiving more visitors. Here are some the most popular url manipulations.

Avoid duplicate content

RewriteEngine On
# Redirect non-www to www.
RewriteCond %{HTTP_HOST} !^www.example.com$ [NC]
RewriteRule (.*) http://www.example.com/$1 [R=301,L]
# Redirect direct requests for "<anything>/index.html" to "<anything>/"
RewriteRule ^(([^/]+/)*)index\.html http://www.example.com/$1 [R=301,L]

Redirect relocated URLs

RewriteEngine On
# Redirect relocated old urls to the new urls
RewriteRule ^oldpage\.html$ http://www.example.com/newpage.html [R=301,L]
RewriteRule ^directory/oldpage\.html$ http://www.example.com/directory/newpage.html [R=301,
# Redirect relocated directories to the new directories
RewriteRule ^olddir/(.*) http://www.example.com/newdir/$1 [R=301,L]

Redirect non existing incoming links

RewriteEngine On

#+---------------------------------
#+ - BEGIN: URL fixup redirect routine
#+---------------------------------

# Get the requested URI, query string and hostname.
RewriteCond %{REQUEST_URI} ^(/[^?]*)([?].*)?$
RewriteRule . - [E=myUri:%1,E=myQuery:%2]

# Replace hmtl, htlm, and thml file extensions with html extension.
RewriteCond %{ENV:myUri} ^(.*)[.,](hmtl|htlm|thml)$ [NC]
RewriteRule . - [E=myRedirect:yes,E=myUri:%1.html]

# Replace comma(s) or multiple filetype delimiter periods in the url
# with a single period.
RewriteCond %{ENV:myUri} ^(.*)([,.]{2,}|,)((s?html?|php[1-9]?|aspx?|pdf|xls).*)$ [NC]
RewriteRule . - [E=myRedirect:yes,E=myUri:%1.%3]

# Remove invalid trailing characters
RewriteCond %{ENV:myUri} ^([/0-9a-z._\-]*)[^/0-9a-z._\-] [NC]
RewriteRule . - [E=myRedirect:yes,E=myUri:%1]

# Remove trailing punctutation
RewriteCond %{ENV:myUri} ^(.*)[._\-]+$
RewriteRule . - [E=myRedirect:yes,E=myUri:%1]

# Do the external 301 redirect only if needed and the resource exists
# at the corrected URI.
RewriteCond %{ENV:myRedirect} ^yes$ [NC]
RewriteCond %{DOCUMENT_ROOT}%{ENV:myUri} -f [OR]
RewriteCond %{DOCUMENT_ROOT}%{ENV:myUri} -d
RewriteRule . http://www.example.com%{ENV:myUri}%{ENV:myQuery} [R=301,L]

#+---------------------------------
#+ - END: URL fixup redirect routine
#+---------------------------------

SEO-friendly URLs

For example, your urls look like this: http://www.example.com/widgets.php?cat=blue&page=1

Obviously, you want to transform it into something that look like this: http://www.example.com/widgets/blue/page1.php

RewriteEngine On
RewriteRule ^widgets/(.*)/page(.*)\.php /widgets.php?cat=$1&page=$2 [L]

Good luck! You can find more info about seo at http://www.seocentro.com.

How Dedicated Host Can Enhance Search Engine Optimization Results

March 14th, 2011 No comments

The obvious advantages of dedicated hosting are often cited by experienced webmasters when reverting to it as the ultimate hosting environment. A dedicated hosting plan lets you lease private web servers that are solely devoted to the tasks of your websites and online endeavors. Perhaps one of the most crucial aspects of building professional websites and a successful online business is SEO (Search Engine Optimization). Unfortunately, search engine optimization is an artform that can take months, if not years to perfect. Even experienced webmasters that have been optimizing their websites for search engines for years still have to remain vigilant and continuously monitor search engine trends and recently developed algorithms. If you are interested in the search engine optimization benefits of dedicated hosting, you may want to consider the following information.

Dedicated Automation Versus Human Outsourcing

The bulk of the work associated with search engine optimization involves performing simple yet repetitive tasks on a daily basis, in an effort to build a residual traffic flow and a portfolio of backlinks. Search engine optimization must be conducted gradually in order to appear natural, so link building automation must be performed on an ongoing basis in order to create a stable traffic flow. Unfortunately, webmasters that to try to manage multiple sites and perform these tasks continuously often find that the job is simply too time-consuming. Thus, there is a decision to make – use software to automate these processes, or pay human workers to complete them. Ultimately, when used properly, software is simply more effective and less expensive than outsourcing. In addition, the amount of tasks that can be performed by such software dwarf any human efforts that can occur within the same amount of time.

Dedicated Server Resources

Most search engine optimization automation software are capable of utilizing immense amount of server resources, depending on the amount of tasks that are being performed each day. For an online business owner and entrepreneur whose goal is to continually expand their network of websites and enhanced search engine optimization efforts, managing and maintaining multiple SEO campaigns simultaneously can be a difficult task. Fortunately,  many search engine optimization programs are capable of running hundreds of threads simultaneously (each thread performs a different task), gradually posting links on a scheduled basis via various methods. Unlike shared and VPS hosting plans, which utilize load-balancing technologies to evenly distribute server requests across a network of servers, dedicated hosting transmits and receives information directly, thereby expediting automated tasks performed by the server. A comprehensive dedicated hosting plan can also handle more tasks than any other type of web hosting, due to the extensive server resources provided.

Flexibility and Freedom of Dedicated Hosting

Within the shared hosting environment it is not possible to change the configuration of the server. Therefore, you cannot install certain software, or change the operating system. Many dedicated hosting plans give you complete access to the root of the web server, where you can install any type of software or operating system you would like. This also gives you the ability to install multiple operating systems, thereby providing complete compatibility with all forms of software. Thus, by utilizing the dedicated hosting plan you can create a custom hosting environment that is highly efficient and completely compatible with all search engine optimization software.

Utilizing Cheap Web Hosting for Search Engine Optimization

February 23rd, 2011 No comments

It is no secret that the best way to get residual targeted traffic with minimal effort is to capitalize on the popularity and traffic generating capabilities of search engines. Search engine optimization is a crucial aspect of being a successful webmaster, and is therefore the main subject focused on by many novice site owners. The majority of webmasters spend their time in pursuit of esoteric SEO knowledge that will somehow bring their website to the top search engines. Unfortunately, to see results and rank highly in the search engine result pages (SERPs) you’ll need to utilize the right tools and resources while working with diligence and persistence.

Although most people associate cheap web hosting with low-quality service, it is possible to utilize affordable hosting plans to improve search engine optimization for the following reasons.

Diversified Linking

Perhaps the most important aspect of search engine optimization is building backlinks to your website. A backlink is any link posted online that directs traffic to a page on your website. There are many conventional approaches to building backlinks in the proper fashion, however these often take a lot of time and dedication to be successful. Instead, many webmasters choose to build backlinks themselves utilizing their own network of websites. Unfortunately, search engines can tell what web server a site is being hosted on, and if all of the backlinks for your site are hosted on the same web server they’ll have little affect on search engine ranking. Thus, you’ll need to purchase several cheap web hosting plans in order to gain access different IP addresses for your websites. Since you’ll primarily be using these sites to link to your larger websites and improve their SEO aspects, you won’t need access to extensive server resources.

Funneling Traffic

By linking to your main websites from sites hosted on your cheap web hosting plans, you can not only improve search engine ranking through backlinks, you can also funnel traffic from these sites to your moneymaking sites in relevant niches, which will boost the authority of your domain. Cumulatively, if you have 10 websites hosted on a cheap hosting plan, and all of them are linking to and funneling traffic to a single main website, you are essentially recycling a percentage of that traffic. Thus, you can maximize the average value of each visitor you can solicit, rather than getting them to a single site and then having them leave your site for another person’s website.

Learning and Initial Endeavors

Cheap web hosting is also ideal for novice webmasters that would like to begin their initial online endeavors and gain access to the server resources that will facilitate their learning experience. Without access to a web server, you cannot even begin to build or market a website. By starting with a cheap web hosting plan you can ensure minimal financial risk, while also gaining access to the resources needed to begin your online endeavors and learn the basics of search engine optimization. Rather than making a substantial investment for your first hosting plan, you should consider the cost-saving benefits of cheap web hosting.

5 Ways To Market Your Web Hosting Business

February 19th, 2011 No comments

It’s time to congratulate yourself on launching a great web hosting business. Now that you have a great website and great offerings all you want is a streaming supply of great customers online. The competition for viewer’s attention is as stiff as it gets and you can feel pretty overwhelmed by the scenario. There is little you can do to overcome your apprehension, but a lot to make opportunities out of the problems posed by competition. Here are 5 main ways to break the clutter and get the business traffic your site deserves.

  1. Social Networking

Everyone is familiar with social networks like Facebook, and LinkedIn. These media sites are powerful tools for marketing your online business, when used wisely. Initially you need to set up accounts on each of these media sites. Try to enter and update a genuine and attractive company profile, images, offerings, and links to your website before adding friends and seeking potential customers. Don’t be too keen on posting promotions right from the start. Also build a following in the hosting community by posting relevant links to industry news. It is time consuming but builds a good online reputation

  1. Search engine Optimization

SEO is the buzzword for all sorts of online business and there is good reason for it to be popular. The higher your site gets ranked by search engines, the more it will be visible to customers. If you have no knowledge of SEO you should hire a consultant. Joining some SEO forums and reading up information and can even make you learn and apply the techniques yourself. By using Google Analytics you can know what search terms are being used by people to find your site. You can then capitalize on those terms by using them more often in your website.

  1. Backlinks

A backlink is a link that points back to your site. Google will heavily index backlinks and as soon as you get a few high-profile backlinks your site popularity can soar. More popular websites get you better backlinks and consequently better ranking. You can get them by offering your products or services or reviewing leading providers. You may not see immediate results but they will snowball within some time.

  1. Press Releases

Press releases are a great source of marketing particular stalwart products and promotions as they get noticed quickly. Online press releases get even more attention because of their animated presence and a ready ‘call for action’ by just one click. If your release is noteworthy you can even go for local newspapers, but the expected sales should be worth the advertising budget.

  1. Email Newsletter

There can be no better long-term reward for your effort than having people who seek out your existing and upcoming products by subscribing to your website, basically your newsletter. In case you have not thought about it, newsletter is a batter option then website update as you are not likely to change info on your main web page. You can contact email newsletter platforms to manage contacts and automatically send out your messages to subscribers.

White Hat vs. Black Hat SEO

February 16th, 2011 No comments

Search Engine Optimization (SEO) can fall in one of two categories: white hat or black hat. White hat SEO is techniques approved by search engines or those conducted in an honest manner. Black hat SEO is methods that search engines disapprove of and attempt to eliminate from their indexing process. These techniques are typically conducted in a dishonest manner. This is a common term in the internet world for driving traffic, making sales and generating leads.

Length of Use

Another dissimilarity between the two is the length of time in which each practice is employed. White hat typically produces long-term results that continue to be used for many years. On the other hand, black hat users often anticipate the banning of their sites once search engines realize the method they are using.

White Hat

An SEO technique is considered white hat if it conforms to the guidelines set forth by the search engine company and has no deception. Although the guidelines are not written and formal, it is more than just following the unwritten rules. White hat also must ensure the content a search engine indexes is the same content a guest user will be viewing.

White hat is accomplished by creating content for the user, not for the search engine algorithm. The more human the content, the better the search engine ranking. The content should be easy to detect by the search engine spiders. White hat SEO is similar to web development in terms of accessibility. White hat SEO has proven to be effective for marketing by drive quality content to the audience.

Black Hat

Black hat SEO is pretty much the opposite of white hat in that it attempts to fool search engine rankings through disapproved techniques. One example of a black hat technique is using hidden text or text that cannot be read due to a color change to drive traffic. Another method is cloaking which involves presenting a different page depending on the visitor (human vs. search engine).

Search engines penalize those sites that utilize black hat methods to drive visitors by dropping their rankings or eliminating their listings altogether. These penalties can be enforced automatically or by the manual review.

It is always advantageous to utilize white hat methods on your website. With the advanced search engines today, it is not worth it to implement black hat practices as the consequences can ruin your reputation forever.