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Owning multiple web sites is the best way to capitalize on the infinite amount of benefits the Internet has to offer your business. In fact, the most successful online business owners have multiple web sites that diversify their income stream and take some of the anticipation out of managing and relying upon a single site. Unfortunately, a lot of web hosting accounts are not suitable for hosting multiple domains, as the server resources are generally limited by the restrictions that are enabled by the hosting provider.

Some hosting types are more suitable for multiple domain hosting, and one of the best choices for any webmaster that wishes to diversify their web presence is VPS (Virtual private Server) hosting. The following information outlines some of the main reasons why VPS hosting is perfect for multiple domain hosting.

Unlimited Expandability

Predicting the fate and server needs of a single web site can be difficult, and trying to do this with multiple sites that are constantly expanding is even more difficult, if not impossible. Sadly, most hosting companies and hosting types do not allow for simple expansion without an actual hosting upgrade. VPS hosting differs because the plan can be expanded on the spur of the moment without the need for an additional investment, or any kind of foresight on behalf of the webmaster. Cloud VPS hosting is particularly suitable for an ever expanding online business because it can be expanded instantly due to the unlimited nature of the cloud server environment.

Software Compatibility

A lot of hosting plans do not let you install new software on the web server, especially shared hosting plans. Fortunately, having a VPS hosting plan is like having access to a private web server that you’re free to experiment with and install as much software as you’d like on. This can be particularly beneficial when managing multiple sites in separate niches, as each site may need a different software that specializes in the administration of a specific type of web site. For example, if you own a forum, you may want to install a robust forum management software, however you may also need an eCommerce solution for one of your retail sites. VPS hosting combines the best of shared hosting (cost) and dedicated hosting (freedom) to bring you the perfect multiple domain hosting solution.

Cost and Support

Owning multiple domains is hard enough without the stress of paying multiple hosting bills each month. By centralizing your hosting expenses with a comprehensive VPS plan, you can not only provide better support for your web sites through enhanced organization, you can also eliminate much of the cost associated with owning and operating more than one site. A good VPS hosting plan starts at about $20 per month, which is a deal considering all of the aforementioned advantages of VPS hosting for multiple domains.

Aside from saving time and money, you’ll also have a more reliable hosting plan because VPS hosting operates in a secure hosting environment that is based on redundancy and diversification of server loads. This means you’ll never have to worry about your web server crashing or any of your sites being taken offline.

The question is rather rhetorical considering that practically every person in the online and offline market has at a certain point considered the advertisement via the most popular social networks.

Apart from increasing the exposure, social networking focuses of developing a certain strategy that ultimately contributes to creating a brand.

Branding as a concept is something extremely familiar to the marketing strategies of today but keep in mind that branding yourself and branding your business are two very different things ands just connecting via social networks will not do the trick.

Statistic: since the recession has started 97,5% of the occasions in which a person recommends a business to another person the information is delivered through an IM service or social networking site.

Online businesses the type of real estate sites, affiliate marketing networks, social developers or professional blogging platforms are relatively easy to brand especially because the online market focuses on delivering virtual results.

As local businesses are concerned…it is a completely different story.

Of course you would want your business presented online.

The local businesses the types of those selling goods or services are mainly focused on an average stream of clients using that particular good or service.

Of course selling coffins or law practice seems almost impossible to expand using online marketing but if you dare to step out of the “box” you will be surprised to notice that is not exactly so.

Fact: the average person recommends a product by sending to another person the address of the web page or of the online spot he or she found the information.

Any business deserves a market expanding and social networking can get that done for you.

How to do it?

Put it out there! Post banners, create links, bookmark the site presenting your business, make a target of “selling” your business’ name. It does require strategy but with so many online sites approaching the topic and so many places where your business link can be posted for free the possibilities are endless.

This type of branding requires time so be prepared to spend some in order to reach a wide audience. Use Facebook, use Twitter, encourage people to see you grow, create a network of “friends” and “followers” that would be the future clients offline.

Of course you would have to focus on “working” the area your offline business is located in, but do not make the mistake to underestimate the power of online exposure even if the appearance makes it look small.

The people seeing the brand online will connect it by association with the location offline. The stream of clients will come from seeing on the mighty web the name of your business.

Your brand will grow by association and if appears in a lot of places the association will make it look real, believable and will generate results.

It is only natural that the people owning a private enterprise the type of a dairy shop, restaurant or hotel would want to see their business advertised online.

There is no wonder they would choose this type of advertisement because the online marketing comes with the benefits of lower price, wider market and targeted advertisement.

But how to take the offline business online so it will look realistic, believable and appealing enough to get somebody staying all day online tempted enough to get out there and become a client?

It is actually doable and it’s all about presentation.

Usually when you look at the home page of a hotel you are bound to notice that the main things they post in there are pictures and small descriptions of the amenities they offer. This is the standard visual approach applicable to accommodation spots people have to use when traveling.

Their main focus is to make the structure of the presentation realistic and that implies interactive menu on the site, live colors and home page customization that would compliment the whole idea of valuable accommodation.

If you look carefully the largest hotels have their Facebook page, their Twitter account and they are present in the reviews of the most believable travel sites. Consider al the above an online marketing strategy that works for this type of business.

Why is it cheaper? An internet domain for a hotel costs less than a billboard posted on a building, a hotel banner posted on a travel site costs less than a TV commercial, a paid review on the same type of site is far less than a paid evaluation on a profile magazine or TV show.

When taking an offline business online focus on the small significant steps.

This means that if your vintage furniture store is small, projecting it online will require small steps. If you don’t like e-bay, focus on contacting home decorating blogs that offer publicity space. Approach social networking with confidence and offer sale discounts to all “friends” or “followers” residing in the area of your shop.

The flux of readers and the word of the mouth will get you the stream of clients you need. Keep in mind that local does not mean limited but rather the chance to personalize the online market.

Never lose from the point of view that people like to buy and own limited edition stuff.

Considering this, sell your local shop image presenting it like something truly unique, trendy, fun and enjoyable.

The positive results will not be late to appear.

For many small business owners, there comes a time when a low-cost shared hosting account can no longer sustain their online presence. Such was the case with Chris Azzari and his site, popthatzit.com. The site hit it big time last fall, when it was featured on the Tyra Banks Show. “When we first started out, we used the shared hosting account that was offered with the social networking script that runs the site. At that point I really had no clue about servers, apache, php, mysql, backups and all the fun things that come along with running a website. This is where support came in… well actually this is where support really did not come in to play because there was a lack of support for my crappy little $9.99 a month hosting plan,” says owner/operator Chris.

The site’s content went viral and Chris learned how traffic can crash a server. “It was at that point that I knew I needed something more substantial behind my website,” says Chris. “PopThatZit.com was going to be featured on the Tyra Banks show and I knew that would bring in the traffic, big time. I needed a dedicated server and after sifting through available providers, decided to move my sites over to DedicatedNOW, a managed dedicated server provider.”

Azzari continues, “the biggest thing about having your own dedicated server is that you can do a lot of tweaks that you could never do on a shared hosting plan. I run WordPress on the site and decided to run w3 supercache after high recommendations from some friends. Getting it to work right was beyond my scope of expertise. I needed to install memcached and I wasn’t about to mess that up. A simple email to the server support team and they had me up and running. The site was lighting fast and ready for traffic.”

“Just knowing that the site that you have spent countless hours creating and promoting is in good hands is worth its wait in gold. Remember, your website is your business, so you need to protect that business, and it starts with where it is hosted.”

About PopThatZit.com
PopThatZit.com is the original website by zit poppers, for zit poppers. The site’s outrageous material gained a cult following on day 1. With nearly 2000 videos of every kind of pimple, boil and pustule imaginable, Chris Azzari’s creation was featured on the Tyra Banks show in 2009.
For more information, visit PopThatZit.com

About DedicatedNOW.com
DedicatedNOW, founded in 1997, provides managed and unmanaged dedicated servers to customers in nearly 100 countries. Customers rely on DedicatedNOW for reliable, secure and value-rich services such as dedicated servers, managed hosting, complex hosting, CDN, reseller and colocation. DedicatedNOW’s servers are located in a state-of-the-art data center in Clifton, New Jersey. The Clifton, NJ facility houses nearly 5,000 servers in a secured environment, right next door to the Company’s corporate headquarters and network operations center. For more information about DedicatedNOW, visit DedicatedNOW.com

A lot of money is poured into the web development industry every year, as new online business owners try to make their way into the online industry. However, it does not take a fortune to make money online and create an online storefront.

In fact, with an eCommerce web hosting plan you don’t even have to pay a web developer because you will have access to a comprehensive site  building tool that lets you design a web site with a functional interface that is integrated into the control panel of the web hosting account. If you are intimidated by the prospect of having to pay web developers and other companies to help you launch your online business then you may want to consider the following advantages of eCommerce web hosting.

Integrated Site Builders

Integrated site building applications are perhaps the most important aspect of a good eCommerce hosting plan as they allow the user to build impressive professional web sites with little effort and/or experience. If you want your online shop to look great without having to employ a web designer, then you may be interested in the convenience and simplicity of an eCommerce site builder.

Ecommerce Site Builders vs. Conventional Site Builders

Ecommerce site builders differ from other site building utilities because they give you the option to create and manage massive product catalogs that simplify the organization of your web site. These catalog builders index all product information and store it in a database that can be searched by site visitors at any time. It is important to have a search function on any eCommerce site, as your ultimate goals should be to satisfy the customer.

Payment Processing

Processing payments with your eCommerce plan is much simpler than trying to combine merchant services and a conventional web hosting account. This is because eCommerce hosting plans offer payment processing capabilities, without any additional effort or payment on behalf of the user. The most important part of the online buying process is convenience of checking out. In order to convert visitors to sales you need to make sure the checkout process is simple and enjoyable. If the customer does not enjoy the shopping experience, then they can easily leave your online store and visit another without leaving their chair.