Tag Archives: ecommerce site

The New Trend of “Crowd Purchasing” in Ecommerce

Emerging coupon websites like Groupon are exploding due to their “crowd purchasing” programs that allow groups of Internet users to purchase products and services from local retailers. For online sites store selling items in bulk at discount prices, this idea makes perfect sense. Groupon is profitable in the fact that there is indeed power in numbers as it boils down to setting prices that are acceptable to all parties.

Around the holidays, shoppers would be more inclined to purchase additional gifts given a discount for multiple buys. This is the entire premise behind crowd purchasing. Most Internet shoppers are using this technique to save on shipping costs. Therefore, online retailers looking to increase amounts of each order and sell more products should consider offering a bulk-purchase savings when a shopper buys more than one SKU.

These types of deals are slowly appearing in the marketplace. Advertisers use the following call-to-action phrases to entice customers to purchase more:

  • “Buy more and save”
  • “Get 2 for just XX more”
  • “Spend XX amount of dollars and receive this”

As you may notice, the words “bulk,” “volume,” and “discount” are rarely used. For example, one advertiser used the phrase “Mix & Match to Save Big” instead of “Volume Discount.” The first variant is much more appealing than the boring second version.

Also, when advertising savings, there are three ways to present the product. First, “two percent cash back” on a credit card is much more appealing than “saving 2 percent” when purchasing an additional item. This is known as the percentage discount. The second type is the savings amount such as, “Save XX amount when you spend $10 or more.” Finally, the amount paid is most appealing. For instance, “get another for just $2.79.”

Discounting products based on quantity involves some amount of strategy. Once the numbers have been calculated, this needs to be advertised on ecommerce site pages in a way that customers will understand without impeding on single-item shopping. The ultimate goal is to offer alternative products to those wishing to purchase more thus giving them less of a reason to visit comparison shopping sites.

There are many tricks of the trade that have developed over several years of retail sales which can also be applied to online merchandise. With new crowd purchasing and “step-up” type programs where shoppers get more for spending a little more, this is revolutionizing the way we do business.

Is Linux Web Hosting Better than Windows Web Hosting?

Linux web hosting and Windows web hosting are similar, in that both of them will let you put a website online with very little effort. However, there are some fundamental difference between the two. The truth is, neither is better than the other, because they both have their own select set of benefits, depending upon their intended application. Each one has a list of advantages and disadvantages, and the choice to use either one should be based solely upon your needs as a webmaster, rather than the popularity of the operating system itself.

It is true that most people can get by with a Linux web hosting plan without any significant problems. However, some people may require the ability to run Windows-based web applications on their server, in which case a Linux web hosting plan would simply not suffice.

When is Linux Hosting Better than Windows Hosting?

Linux web hosting is better than Windows hosting if you are in need of a simple, affordable, and reliable web hosting solution. For example, if you operate a basic eCommerce site, or a network of blogs, then you could easily use a Linux hosting plan without any problems. A Linux hosting plan would also be preferable over a Windows hosting plan if you were on a strict budget, and/or did not have any needs for Windows-based web applications.

When is Windows Hosting Better than Linux Hosting?

As mentioned, if you need to run Windows applications on your server, then a Windows web hosting plan would be absolutely essential. Any serverside Microsoft products that you need to run will need to be run on a Windows server, preferably a Windows VPS. The downside to a Windows server is that any updates can take a long time to happen, because you’ll have to wait for Microsoft to upgrade their software. On the other hand, any bug within Linux software can be fixed seemingly overnight, because it is an open source software that can be patched and amended by any willing developer.

Which One is Right For Me?

After considering the above information carefully, you should be able to make an informed decision. If you are still having trouble determining which one is right for you, then a Linux server may be the better option for you. Linux servers are more reliable, affordable, and user-friendly than Windows web servers, which makes them an ideal solution for the novice webmaster. You could also talk to any prospective hosting companies about which one would suit your needs best. Simply tell the service representative what kind of online business you operate, how many sites you own, and what kind of software you may need to run if any. Based on that information, any qualified service rep should be able to point you in the right direction.

Conclusion

In the world of web hosting there is no right or wrong decisions, only misinformed ones. Before making any decision regarding your online business you should make sure you are knowledgeable about the task at hand.

Setting Up an eCommerce Website With Ease

Building and maintaining a successful ecommerce site can be a difficult task for the average internet user, especially if you have never even set up a regular website before. Nonetheless it is a very wise idea to expand your business endeavors to the internet, and failing to do so would only result in an inevitable loss of potential revenue. If you want your eCommerce site to be as successful as possible, then you’ll need to understand the process of setting up an eCommerce site with maximum efficiency. Similar to every other project on the internet, there are tools to help you zoom through the entire process of creating your eCommerce site. However, without knowledge of these tools, they are of little purpose to you. The following information should help you get started building a quality eCommerce site that converts to sales for your business.

Using Templates

Perhaps one of the best ways to begin setting up your eCommerce website is to take a shortcut by using templates. Many people spend a lot of money trying to pay a web developer or learn how to set up a website four scratch themselves. Instead of taking this long and drawn out approach, you could easily download an eCommerce site template online and customize it to fit your needs using CSS coding. While it may sound as if CSS coding is complex, it is a lot easier and a lot faster than setting up a website from scratch, and many times you can end up with a better website than if you would have payed someone to do it for you. Templates are basically predesigned websites that you can set up in just a couple minutes time.

Installing a Shopping Cart In Your Site’s Control Panel

A shopping cart is easily one of the most important parts of an eCommerce site. By using a shopping cart your customers can quickly and conveniently add all of the items they’d like to buy and checkout without having to deal with any of the unnecessary problems that could possibly be associated shopping online such as having to checkout several times in a row to buy several different items. Many people will not shop on your online website without shopping cart functionality. The easiest way to install a shopping cart on your eCommerce site is to use your hosting control panel to access a one-click installation utility. Before you purchase an eCommerce hosting plan make sure your hosting includes such an installation utility in their control panel. It would also be optimal to purchase an eCommerce hosting plan which would usually come with a shopping cart.

Uploading Product Catalogs

Perhaps the most time consuming part of setting up an ecommerce site is the actual process of uploading the product descriptions and other information that is associated with the products such as images and prices. The product catalog will undoubtedly consume most of your website’s resources, and therefore it usually takes a lot of time to upload it and optimize it for your customer’s convenience. After the products are uploaded you will then need to organize them into the proper categories so that your customers ca easily find what they are looking for. Although this may seem as if it will take days or even weeks, it can be done fairly quickly using mass catalog uploading utilities that will let you upload your products in bulk and then organize them in a drag and drop interface.