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Posts Tagged ‘Domains’

Copyright Infringement: What to Consider When Selecting a Domain Name

December 13th, 2010 No comments

Choosing a domain name is often an agonizing process, add to the fact that you need to select a non-infringing domain name, it becomes even more complicated.  With choices being very limited due to the fact that many unique names have already been registered, trying to find a marketable domain name is often a daunting task.

Initial Choices

Once you decide on a domain name, and attempt to proceed with registering it, the registration service will inform you if it’s already used, and if it is, will offer suggestions of available names.  If this is the case you can communicate with the registered owner and possibly negotiate purchasing the domain.

It’s common marketing faux pas to use a suggested domain name because it isn’t always the best option from a marketing standpoint.  If your initial choice is available, however, you may want to consider registering similar domains and setting up redirects to your main site.

A good example of this is the 3M Company which holds the domains www.3m.com and www.mmm.com.  It’s also important to purchase the top extensions for your site. Try to obtain the domain name with the .com, .net, and .org; extensions so you can also set up redirects, and still grant your customers the ability to access your website. Misspellings should always be avoided as well so customers can easily locate your website.

Infringement Concerns

Make sure when choosing a domain name that you do not choose a name similar to a competitor’s name.  You do not want to confuse potential visitors of your competitions page into thinking that they have arrived at a page owned by them.  Instead, it may bring attention to your site by those who would rather prefer to do business with you inside a courtroom.

Also, you must consider that if you share a corporate name with another company, doing business in the real world, but in a different industry, infringement isn’t an issue. However, online guidelines state there must be a clear distinction between the two companies.

For example if you owned a company that sells computer peripherals named ABC Computers and there is a company that does plumbing work named ABC Plumbing, you need to differentiate between the two when choosing your domain name. You might choose ABC-Computers.com while the other company uses ABC-Plumbing.com to avoid an infringement issue or overall confusion.

These are several key points to consider when selecting a domain name.  Proper research is a necessity that can’t be substituted. While it’s important to read guidelines before making a final decision regarding registering a domain name, it does not account for every situation. Should you have a question about a particular situation, it may be best to consult with an attorney to ensure that your domain name is compliant with copyright laws before proceeding.

Flock Internet Browser v3.5 Packs a Plethora of Social Tools

December 5th, 2010 No comments

Flock browser 3.5 social media

Flock, an emerging social web browser that was originally released in 2005, has been updated to version 3.5 and features added support for social networks, faster speeds and an innovative user interface. The browser has a user base of over 9 million and is clearly dominating the growing social media browser world.

The biggest change to the new version is the use of the open source Chromium rendering engine, the same engine that powers Google’s Chrome browser. Earlier it used the Gecko engine that is behind Mozilla’s Firefox. This change is expected to increase performance while reducing page load time. The browser features a social sidebar that supports Facebook, LinkedIn and Twitter integration allowing users to connect with their friends, read live feeds, makes social searches and publishes links.

The browser is now taking competition from RockMelt that is a newcomer social media browser. Due to the already small base of social browsing the two are expected to fight hard to attract larger crowd. Flock has published a chart showing 24 advantages it has over RockMelt in terms of features, stability and user base.
Some of the main advantages that Flock posts are its three years of experience and four major releases with 9 million users. In comparison, RockMelt is still being offered in Beta version. Flock is made on a cloud-based model, provides real Google search results and provides easy interfaces for social media and RSS readers. These claims suggest that we might be moving into social browser wars pretty soon.

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Understanding the DNS and Name Servers

December 2nd, 2010 No comments

The DNS (Domain Name System) is the largest database in the world, holding the records of every single domain name on the planet. This database is spread out over hundreds of servers in order to ensure its continuity, and is maintained and regulated by several governmental organizations. Every time you register a domain name the records of your registration are published in the DNS, and are then sub sequentially viewable in the WHOis database, which is the publicly avoidable information of the DNS. Name servers are any web servers with DNS software, which is a type of software designed to facilitate networking and communication within the DNS system. The following information should help you understand more about the DNS and name servers in general.

Explaining the DNS

The DNS is a crucial component to the internet, and without it the web as we know it would cease to exist. The job o the DNS is to translate IP (internet Protocol) addresses, which are the numerical locations of a web site, into domain names that are easy to remember and more aesthetically pleasing. Before the DNS was developed, a web surfer would have to use an IP address in order to access a web site, which is considerably more difficult considering it is a string of numbers separated by dots. Today, computers still connect to each other sign IP addresses, however on the surface the web site visitor never has to deal with any of this because of the DNS. The domain name system also makes it easier for governmental organizations to prevent cyber terrorism and other criminal activity that could take place if all domain records were not recorded in a database.

Understanding DNS Software

DNS software, also referred to as name server software, facilitates communication between a basic web server and the domain name system. Any web server with DNS software installed can be used as a name server, and any time you purchase a web hosting plan from a hosting provider you should receive access to their nameservers. It is important to note that not all web severs are compatible with DNS software so it is important to inquire about this before trying to establish your own private name servers with a particular hosting company.

Understanding Name Servers

Every web site online is associated with at least one name server, however most sites have two name servers – one for primary functions and the other for redundancy and secondary functions. The address of a name server usually appears as NS1.nameserver.com or NS2.nameserver.com, however the address s can even be the name f your own site. If you are trying to establish your own private name servers then you will need to have access to more than one IP address in your hosting plan, as well as a domain to devote to the name server, and a web server that is compatible with DNS software. You may need to seek guidance from your hosting company during the installation and implementation of DNS software.

Purchasing a Domain vs. Using Free Blogs

November 23rd, 2010 No comments

Purchasing your own domain is the first step in becoming successful online, as most SEO and web site specialists would tell you. However, there is a large number of people currently having success without ever owning their own web site. With the advent of web 2.0 many people are using free blogs to market their business and earn profits without ever investing in a single web site. Of course, there are advantages and disadvantages to using this approach, many of which involve the administrative freedom associated with owning the site. The following information compares the pros and cons of using free blogs versus buying your own domain.

Software Administration

With a free blog you are required to utilize the management software or platform given to you by the third-party blog provider, For example, if you set up a blogger blog then you have n choice but to use blogger’s administrate panel. This is a stark contrast in comparison to being able to choose your own content management system and then customize it with various plugins to suit your needs. Even so, many web 2.0 sites are advancing and a lot of them are open source, which lets developers create their own plugins that can be shared and modified by anyone. Overall, if you are planning on using a custom or commercial software solution to manage your site, you will need your own domain.

Traffic Analysis

Fortunately, some free blogs will let you install Google Analytics, which can be a very powerful way to monitor your daily traffic levels. However, with your own domain and hosting account you’ll be able to choose which web analytics software you like the best, and most hosting providers offers such applications free within the control panel of your hosting account. The difference between Google Analytics and the programs offered within your hosting account is that you have more control over which solution is most suitable for your particular needs. If you want to create custom reports and have maximum control over the monitoring of your site campaigns then you need to have your own web hosting account.

Site Performance and Limitations

It is also important to note that when you are using a web 2.0 solution for for blogging you are at the mercy of the web server your site is placed on, which is shared by hundreds of other people in most cases, this is even worse than a conventional shared hosting plan because your blog is not only sharing a server, it is sharing a main domain as well! Thus, if the web 2.0 site your blog is hosted on begins to slow down, your site will as well and there s nothing you can do about the down time.

When you have your own web hosting account you can rest assured that customer support will be there to offer advice and fix any problems that occur with your site performance. Having your own web hosting plan and domain unleashes these limitations and gives you superior control over server resources as they are allocated to each of your other domains as well. When it comes to flexibility, capabilities and overall power, there is no question about it – self hosted domains are the only solution for aspiring professional webmasters.

Key Aspects of a Successful Domain Name

November 12th, 2010 No comments

Choosing the right domain nae for your web site is undoubtedly one of the most important steps in any successful online endeavor. The domain name will be the face of your site and will ultimately be responsible for the branding of your site’s online persona. Unfortunately, many people choose a domain name because ‘it sounds goods’, or for because ‘they like it’, rather than using tried and proven methods to choose a name that will bring success in the long term with minimal effort. Did you know that choosing the right domain name can send your site to the top of the search engine for specific keywords even if there is only one page of content on the site! By following using the following three key aspects of a successful domain name you can ensure that you’re not regretful of you decision in several months.

  1. - Contains Keywords

This is by far the most important aspect of a domain name, as it can directly be responsible for the site ranking number one for a chosen keyword with only one article on the entire site. Thus, many people utilize keyword research tools to find the best keywords and then base their domain name buying decision on these keywords. This is an alternative approach to the ‘authority site’ method that involves buying one site that is not related to any keywords and then create a presence in a specific niche with sub-domains and a categorized site. If you want fast and easy success then you should choose a domain name that contains commonly searched for keywords, as this will ultimately result in automatic traffic from the search engines.

  1. - Is Memorable’

If you followed the previous tip then your domain name should already be memorable as it is a popular keyword, however it is not always possible to obtain a domain name tat contains a keyword in the niche of your liking. Dealing wit a niche that you’re comfortable with is very important if you want your site to be successful, as you may lose interest if you don;t like the niche you’re in. Thus, if you cannot find a popular keyword, try finding a domain name that is memorable but still relevant to your niche, this will ensure that whatever traffic you cannot gain form the search engines will be compensated by word of mouth and the memories of your site visitors.

  1. - Has A Popular Extension (TLD)

In general, if you want your site to be successful with minimal then you should not buy a domain name with the TL (domain extension) of .biz, .me, .tv. or any other less commonly known domain name, there are two reasons for this. First the search engines typically rank .com, .org, .net and .info domains the highest, and second, a lot of people will not remember the extensions and will accidentally type in one of the more popular extensions, often bringing them to a competitors site. Although it is possible to rank highly using one of the less popular domain extensions, if you want to go straight to the top you need a commonly high ranking TLD.